To make your business more known and communicate with existing customers, it’s important for you to be on Facebook. You should learn everything you can about Facebook marketing prior to kicking off a campaign. Look over the following Facebook marketing advice prior to beginning your campaign.
Make sure that all content you publish online is at least linked to from your Facebook. For example, if you write a blog, make sure to link each post to your Facebook. Also, use your Twitter page to link up to Facebook.
When using Facebook to market your product or service, you have to be sure your page sticks out from other similar pages. You can do so by giving your page an attractive and eye-catching design. Facebook users usually respond better to these pages compared to plain ones.
If you use Facebook Offers you will be able to promote whatever contest or freebie you’re giving to people through your website. You only need to set up the specific offer and then promote it on your page. If the offer is good enough, promote it to those who aren’t fans, too.
You must build a healthy Facebook fan base. Wait on marketing your products until you have a fan base. After you hit that many people you should see your conversion rates start to rise.
Think through your updates before you post them. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Every update should be entertaining, helpful, or should teach them something. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience something similar.
You can offer prizes for Facebook “likes”. Likes are a good way to raise the profile of your page. You may want to offer a free giveaway to those who like your page. You can offer a discount on your products or even give a free item. If you give people something that they find useful, then they’ll have no problem becoming a follower of your page.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. This is because customers are random so they likely will not follow daily posts. Invest your marketing dollars in a targeted Facebook ad instead.
Take the time to reply to comments or posts on your wall. They’re taking the time to contact you, so the least you can do is reply. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Have your fans get involved with your various company or brand decisions. People like to feel that their opinions are important and valued. There’s no better way than to get your community involved in making decisions for your company. For instance, if you are a blogger, consider asking them what posts they’d like to read.
It can be a little rough in the beginning of your marketing efforts. It can be helpful to put a Facebook link on your website. This gives your customers a way to find your page that isn’t intrusive like Flash ads or floating banners. Facebook allows you to easily connect with your fans.
You should now have a good idea as to what Facebook marketing entails. Remember to change up your strategies with regard to the niche you’re working with. Make sure you spend time learning about different marketing strategies with Facebook.
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