Choosing The Best Business Strategy Coach
If you are thinking of starting a business, you should consider hiring a business strategy coach. These coaches can help you with a lot of issues you face with a new business. The problem comes when you start looking for a coach. There are a lot of potential coaches out there and not all of them will suit your needs.
Consider Their Knowledge
One of the most important factors to consider when looking at a coach is their knowledge. Coaching and consulting takes a lot of skill and education to back up the advice they provide. The problem is that coaches are not regulated and there are no industry standards that you should look for.
To overcome this, you need to take a look at the education that the coach has. Check what certifications they have and if they have completed coaching training, check the school they went to. Coaching training is important because it provides someone with the skills they need to effectively help you with your business.
Look At Their Experience
While knowledge and education are important, experience is a must. The coach that you choose should have experience in coaching business owners and within the industry you operate in. There is no point in hiring a coach that does not understand your industry or the challenges that your business will face.
Most coaches will have a website that you can use to determine their experience. Look for information about how long they have been a coach and how long they have worked in your industry. If the website does not provide this information, you will need to ask them about this when you contact them.
You also need to check their website for information about clients they have worked with in the past. This will give you an idea of their knowledge of your industry and a reference for them. Again, if this information is not on their website, you will need to ask them for it. A good and reputable coach will be willing to provide this information. If they are unwilling to give any information about their experience, you should view this as a red flag and reconsider working with them.
Of course, there are many people who feel that a coach without years of experience in your industry will be better. These people feel the coach will bring a different viewpoint to the challenges you face and will think outside the box. The standard solutions for your industry may not be what you are looking for and a coach without extensive experience in your industry might be able to provide this.
Match The Coach To The Size Of Your Business
A lot of people do not take the size of their business into account when looking for a business strategy coach. This is a mistake and you need to match the coach to the size of your business. There are many coaches who specialise in large multinational corporations and they will not always be able to help a small business owner.
The information about the other clients they have worked with will help you determine the size of the companies they generally help. A business strategy coach that primarily works with solo entrepreneurs might not be able to help with the challenges you face when you have 100 employees.
Find Out About Continuous Learning
Before you hire a business strategy coach, you need to interview them. During the interview, you should find out about any continuous learning that they complete. This is important because it ensures that the coach is up to date with the standards, technology and techniques which impact your business.
If the coach does not have any plans for continuous learning or does not want to disclose them, you need to be careful. It is possible that they are not keeping up to date and this will hurt your business. All of the advice they provide could be based on outdated information and neglect all of the recent trends in your industry.
There is no point in hiring a coach who does not actually have time for you or your business. This is why you need to check their availability before you agree to hire them. Of course, before you do this, you have to know your needs.
You need to know when you will need their help and how often you will want to meet with them. Only when you know this will you be able to determine if their availability matches the needs of your business. It is important to note that some coaches will only have daytime hours while others are open to weekend and evening hours.
When looking at their availability, you also need to check how you can contact them. Will you only be able to call them or can you email them between your scheduled sessions? Your ability to contact them is vital if you want to get the most out of the service they offer.
Look For A Good Fit
The last point that you need to consider if the fit. You need to choose a coach that matches the ethos of your business as well as your personal compatibility. You are going to spend a fair amount of time with them and they will have a major impact on your business. If you are not comfortable with them or do not feel that they understand your business, you are not going to get the most from their services.
The only way you will be able to determine this is when you have a consultation or interview them. Paying attention to how they build your trust and the rapport you have is vital. You also need to find out how they feel about the core values of your business.
There are a lot of points that you need to consider when hiring a business strategy coach. Finding a coach with the right education and experience is important, but they also need to be a good fit for your business. They should also offer availability that works for you.