One of the best ways to increase website traffic is through search engine optimization. The higher up your site is in search results, the more visibility you will have to potential customers. Here are some good suggestions you can use to get better search engine results.
Anchor Text
It is important to use anchor text correctly with any internal links on your site. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. Good anchor text will really help improve your search engine rank.
PageRank increases are not just about gaining visitors, but in keeping them on your site. It is believed that the length of time that someone spends on a website will have an influence on the website's PageRank. This will increase the site's page rank. Forums, blogs, and posts that can replied to are all great means to increase visitors' time spent on your site, as they all build interest.
Create descriptive, short title tags to make it easier for search engines to understand and index your page's content. Keep your text down to 60 characters or less, since many search engines cut off the content at that point. They will also give less importance to terms at that point.
Site Map
Develop a site map as a way of assisting search engines to index your pages. A site map can help a search engine find pages on your site more easily. Adding a site map is an easy way to improve your rank with popular search engines.
Your site should be simple to read. If you want your site to attain higher rankings, be sure it is completely functional, clear and easy to read, and has such functions like font changing capability. Optimize your site for both readers and search engines.
A site map which has your keywords included should be created. A site map is a navigational tool on your website that gives links to all the different pages so that viewers can easily find the specific page they're looking for. Search engines also use these to place websites higher on their search lists, because ease of access is important to their ratings.
Update your site content on a regular basis. Make yourself a daily or weekly goal for the number of articles you will publish, and maintain that level. Search engines value websites that update their pages with new and relevant information over websites that are mostly stagnant and contain the same old content. Sites that continuously update their content will earn a higher rank.
Google and Yahoo both offer free local listing services; you should sign up for these, especially if your website ties in to a physical business. These things give you publicity that is free, which can help get you more visibility and visitors. You should never turn your back on an opportunity for free publicity.
Using a text link is more effective than an image link when you are trying to optimize your site for search engines. Image links don't have any anchor text, which means all a search engine has to work with is the link's URL.
Search engine algorithms are dynamic; these optimization tips can get you to the top today, but algorithms could change tomorrow. Stay up to date with the latest SEO trends and keep improving your website so that you keep your ranking.
To Your Success
Henry Smith
P.S
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