Does your business have a Facebook page? You might be missing out on a lot of customers if you do not use Facebook. If you do, you should make sure to do everything right to reach those customers and avoid any behaviors that will annoy them. Keep reading for valuable ideas on implementing a successful Facebook marketing strategy.
Offering contests is an effective way to increase your fan base. Offer users prizes and discounts in exchange for encouraging people to like your page. Always actually send the prize or you'll ruin your reputation.
Try a giveaway as a way to boost your Facebook marketing. You should encourage your customers to join by offering a few free products to some of your subscribers. Make your winners viewable to maintain the legitimacy of your contest.
Depending on your needs, a Facebook group may work better for you than a page. A Facebook group allows users to have their own community. Both pages and groups will allow your followers to see what you are doing and then they can respond in kind.
In order to make the most of your marketing efforts, build a fan base that is solid. You don't need to spend much money until you've gleaned 5K fans or so. Large numbers of fans will cause the rate of conversation to skyrocket.
Carefully consider any updates you plan to post. You will lose the interest of your followers if you don't share content that's really valuable with them. Updates must be engaging and helpful. Facebook Insights is something you can use to learn what kind of updates do the best with people so you can try to make more content like that.
For business that sell items like cars or major appliances that are purchased infrequently, a Facebook page for their business might not be the best answer. You have customers that come and go at random times so they probably won't follow your posts on Facebook. Facebook ads that target customers with a specific interest may be a better bet.
Put in real work to keep your fans up to date on your page. Having said that, avoid posting numerous times per day. Instead, just post once per day or two. Keep your content quality driven at all times.
Only add photographs to your Facebook profile that are professional. These pictures need to make a great first impression. If you take photos to post on your business's Facebook page, make sure they are high quality and appropriate.
Run contests on occasion in order to get lots of “likes.” You can award the prize after a certain number is hit, for example. Make the prize worthwhile. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
The design on your Facebook page and your website should be similar. For instance if you use royal blue is dominant on your website, use it on the Facebook page too. That will help folks remember your brand. On the other hand, having two totally different pages can make customers confused.
If you're not already using Facebook to promote your business, you probably will now. You should now have all that you need to begin your Facebook marketing campaign. Even if you're already using Facebook, you can improve things. Just keep using the advice you've read here.
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