Mass advertising is easy now that mobile marketing is on the scene. You can read these tips to increase the effectiveness of mobile marketing in your business.
When creating content applicable to mobile marketing, make sure that your message is easy to understand and brief. Speed is of the essence; give your customers messages they can absorb fast!
Send offers once a week or less often. Studies indicate that people are more likely to redeem offers that only come in once a week or or 3 times a month. You want your customers to feel as if they are going to miss out on a fantastic opportunity if they don't jump on the offer immediately. If a customer thinks they can just wait for next week's offer, they are unlikely to act.
Mobile apps that are simple to use but packed with information are usually a big hit with consumers. People like apps that provide relevant and useful information. To get more sales from your app, put in links to any related products/services, alternatively, you can make some money by selling the app itself.
Coupons sent via multimedia messaging services can reward your existing customers and entice new ones. When you send out messages which include coupon codes. The codes are then linked to your mobile site by using a tracking code. Coupons are a great incentive to attract new customers and to reward loyal customers.
Add some fun to your campaign with product-response quizzes, and offer trivia games to your customers to give a fun boost to your mobile marketing. Many people will answer quiz questions that they get on their phone via text message. Quizzes not only entertain your customers. If you construct them cleverly, you can make customer feedback part of your customers' responses, giving you valuable data you can use to serve them better.
Know your targeted audience! Use research findings based on their age, sex and even race if applicable to understand them better. This can be an effective, because you can make sure that your strategy is going to be well-received by the right people.
Pay close attention to what your competitors are doing, this is a great way to gain an edge in social marketing. The key is to catch the eye better than the others.
Stake claim to your business name on social networking sites. If you want your business to be found, this is an important step to take. Keep to the basics with your basics and then expand from there. Consider starting with Facebook and Foursquare and then growing your social networking presence from there.
Your mobile website will need to incorporate some search engine optimization rules to be more successful. Of course, you should optimize for Google first, because Google controls the mobile search market.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They may want to share it with others and increase your reach.
Include different links for those who have different aged phones when it comes to your mobile websites. Find out what works on which phones. If you have components on your website that are not view-able on older phones, be sure to have a mobile version.
You can always improve your advertising. Be sure you are always studying your competition to stay abreast of new trends in your market. Use the above advertising advice to design a truly killer marketing campaign.
To Your Success