Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Have a telephone number database to assist your mobile marketing efforts. You need more than just cell phone numbers in the mobile marketing database. It is important to get permission before you begin. You can use a form from the internet or they can text you a code.
When doing this kind of marketing, you can't go wrong by investing some money to ensure your website is well-optimized for mobile use. Designing a mobile site that is attractive and undeniably appealing is not an easy task. If possible, this job should be handed over to qualified, experienced professionals.
Make sure you send text messages at reasonable times. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. The long-term durability of your campaign is more important than its impact on total sales when it comes to mobile marketing. Look to this formula as a guide to give your campaign long-term success.
Good mobile marketers gradually climb up the mobile ladder. Continue to progress through the mobile marketing techniques. You can start with a text messaging campaign, expand into using mobile websites, then incorporate mobile apps and eventually deliver videos to mobile devices. Keep progressing and improving your overall mobile marketing campaign. Take advantage of everything possible.
Try using dedicated short code. It may cost more, but it will reflect well on your company's brand. Dedicated short code also offers you some legal protection.
Keep in mind that it is tough to view and navigate a website on the small screens of smartphones and other mobile devices. Make your campaign simple to navigate through; this may seem overly simple on a desktop or laptop, but it will be just right for those using mobile devices. Ensuring your site is accessible to both types of users is vitally important to the overall success of your business.
If texting is part of your mobile marketing plan, clearly disclose how often you intend to text your subscribers before they subscribe. If done without regard to the correct guidelines, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. You could unintentionally cause your recipients to feel as if they are being harassed. You should make it an opt-in only system to be sure your SMS marketing efforts are successful and don't overload your customers with constant texts. Honesty creates loyal customers.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. Gaining more customers and sales will result.
To Your Success
To create a tailor made effective marketing strategy to get more customers or patients.
Contact Us Today For a Free Marketing Audit
Tel: 020 7993 5994 UK
Or 212-655-5498 USA